Gold Winner at the Merit Awards for Business 2026: the story behind W4W's award

We are immensely proud to announce that W4W, the magazine we produce for Fujifilm Europe, has been named Gold Winner at the Merit Awards for Business 2026 — one of the most prestigious international awards in its field.

Behind every great story is a graphic design able to speak before it's even read. As ME Communication, we've had the privilege and the honour of overseeing W4W's entire creative project: from art direction to graphic design, through to final layout. Translating deep concepts like inclusion, resilience and change into lines, colours and compositions has been the most rewarding challenge we've set for ourselves — and today this international recognition tells us we hit the mark.

From magazine to platform for change

What began as an editorial project has grown into something much bigger: a safe space to give voice to diversity and spark real conversations, a bridge able to connect people through authentic stories of hope and courage. Eleven issues published so far, guided by one simple and powerful belief: when we make room for real stories, we make room for mutual understanding.

The Merit Awards recognise initiatives capable of generating a measurable, lasting impact — and that's exactly what makes this recognition for W4W so meaningful to us: it doesn't just reward a well-made graphic project, but a journey built issue after issue.

A special thank you goes to Fujifilm Europe, who believed from day one in the power of visual storytelling and in this extraordinary collective journey. Without their trust, eleven issues and an international award would never have been possible.

The journey continues

While we celebrate this milestone, we're already at work on the next chapter: the twelfth issue of W4W, titled 'The Journey', is being put together right in these very weeks. A title that, come to think of it, also captures our journey alongside Fujifilm rather well: eleven issues already behind us, and the certainty that the best is yet to come.

Thank you to everyone who has made W4W the wonder it is today.