Ariete – Gratì and Pimmy Restyling
Description
Ariete is a historic Italian brand and a leader in small home appliances. For the aesthetic refresh of two iconic products — the Gratì electric grater and the Pimmy hand blender — the company entrusted ME Communication (then LL Communication) with developing its new coordinated image.
The goal was to enhance the products' restyling with communication able to convey freshness and modernity while preserving the recognisability of a historic brand: shelf-impactful packaging able to communicate the technical innovations of the new Gratì 2.0 and the vibrant new shades of the Pimmy line.
We developed the project in three phases: graphic concept and visual design, packaging redesign (including a dedicated project for Gratì 2.0), and the production of point-of-sale materials — displays, totems and coordinated signage.
The result: a modern, eye-catching image able to make the products stand out on large-retail shelves, confirming ME Communication's ability to support the commercial and stylistic evolution of its clients' products.