Canottaggio Inside – Identity and Motion Design

"Canottaggio Inside" is the web show through which the Italian Rowing Federation explores key themes and events and gives an up-close look at athletes and their competitive journeys. The FIC entrusted ME Communication with developing the entire brand identity, on-air graphics and related guidelines.

The goal was to create a visual language that was immediate yet flexible, able to convey the Federation's identity through the dynamism of digital formats — from live video to social media, all the way to printed materials.

The pictogram's shapes represent the force generated by the oar's movement through water, directly echoing the FIC's institutional logo. We produced the entire graphic kit for the web show — opening titles, animated bumpers, live interfaces and backdrops for the hosts' set — along with the brand guidelines manual and formats for teasers and social cards.

The result is a distinctive, energetic identity, able to raise the visual quality of the web show and strengthen engagement with the Federation's community.