Memorial Paolo d'Aloja – Brand Identity

The Memorial Paolo d'Aloja is one of the most important international rowing events, held on Lake Piediluco under the aegis of the Italian Rowing Federation (FIC). For the launch of the event's new identity as the "International Green Regatta", the organisation entrusted ME Communication with developing its new brand identity.

The goal was to redefine the Memorial's visual identity with a contemporary mark able to convey competitive excellence, the Olympic spirit and the values of environmental sustainability — while ensuring consistency across every touchpoint, from sportswear to event setups.

We designed an iconic pictogram that captures, in a single stroke, the profile of the mountains and the waters of Lake Piediluco, with a palette that echoes the Olympic colours and the "International Green Regatta" payoff. The work was completed with a brand guidelines manual to govern every application of the mark, from merchandise to digital communications.

The result: an institutional yet fresh identity, immediately recognisable on the international sports scene, able to visually tell the story of the bond between top-level sport and care for the land.