Palletways – The evolution of communication
Since 2010
ongoing partnership
20+
European countries covered
Description
From 2010 to today, ME Communication has guided the evolution of Palletways' communication, the leading express pallet freight network. The goal: to build the brand's awareness by communicating widespread coverage, punctuality, and the launch of vertical and sustainable services.
The initial challenge was to help the B2B market understand a then-innovative concept: applying the logic of express delivery to heavy goods handled on pallets. As the network grew, communication evolved in step with its territorial expansion and new services.
The campaigns unfolded in phases: from the punctuality of the "Guaranteed Service", to a vertical focus on the wine sector with "Servizio... diVino" (a pun on "divine service"/"wine service"), up to the major sustainability campaigns for EXPO 2015, with full-wrap branding of trams and buses in Milan. The most recent campaigns focus on digitalisation and flexibility, promoting the Palletways Plus app and the online portal.
The continuity of the partnership has built a solid, flexible visual identity, one that has documented Palletways' growth from 2 hubs and 75 Italian dealers to today's reach across more than 20 European countries. Palletways is now unanimously seen in Italy as the go-to partner for express pallet shipping.