Univ'Airplus – Tenth Anniversary

AirPlus International is a leader in payment solutions for business travel. Over time it has built up Univ'Airplus, the go-to event for training and networking among industry professionals, which reached its tenth edition in 2024.

For the celebratory edition "The Enterprise of the Future", held at the ADI Design Museum in Milan, the goal was to create a visual experience able to engage managers and decision-makers on complex topics such as artificial intelligence, automation and corporate sustainability, while also organising the spaces of a museum venue.

We adapted the event's key visual across totems, signage, roll-ups and digital graphics for the big screens, designing the setup to blend into the museum's space. To introduce the edition's theme and celebrate 10 years of continuity, we also produced the video "See With Your Own Eyes".

The result is a smooth event, coordinated with the parent company's identity, confirming ME Communication's ability to support AirPlus's strategic evolution all the way to its tenth-edition milestone.